Search Engine Marketing (SEM)
Search engine marketing (SEM) consists of fee-based tactics that are utilized to increase online visibility and drive qualified traffic to your website. Ideally, your search engine marketing strategy should be designed to compliment your overall online marketing strategy, with a special focus on aligning SEM and SEO efforts to realize the highest possible rankings in search results. Intermark Interactive has managed successful SEM campaigns that maintain high impression and click-through levels & a low cost-per-click for major companies like Toyota and Mohawk.
The most common form of SEM is paid search ads. These ads appear in the for-hire ad space of search engines. Based on competitive analysis and market research, advertisers purchase keywords related to their business and create targeted ads that incorporate those keywords. When a user searches for one of the specified keywords, the paid ad the company created appears in the search results. Though it costs you nothing when your ad is displayed, when a user clicks on it and lands on your site, you pay the search engine what you’ve bid. The cost of a keyword is dependent on a variety of factors and can range from pennies to many dollars per click-through.
SEM offers budget and timing flexibility, measurability and a return on investment that is unprecedented with traditional marketing. Relative to its costs, the benefits of SEM make it a very attractive option for companies of all sizes. If you’re ready to appear at the top of search engine results and engage prospects at the optimum stage of the buying cycle, contact Intermark Interactive to discuss a custom SEM strategy for your company.
